YouTube Music
Brief
A new comms identity to help prevent YouTube Music getting lost among stiff competition.
Solution
The iconic Progress bar was elevated to create a new key element and used with liberal use of YouTube’s hot RGB red to create a whole system.
What started as a small brief is now beginning to be rolled out globally after a successful launch.
Inspired by a growing patchwork of credible musical history.
YouTube has been behind the progress of thousands of artists for over a decade. It’s not just where music grows, it’s come to define what music is. It’s got a credibility, not just where many modern artists made their start, but also where people can discover the entire history of music in one place.
It’s punk. It’s democratic. It’s bedroom. It’s unique. And it’s credible.
